In today’s issue, I’m going to show you how to use LinkedIn to socially sell in 2023 which can help you grow your sales and build lasting relationships with your customers.
If you social sell, you’ll drastically improve your ability to get more clients.
And even if you aren’t ready for using this method, you can still build an audience until you're ready.
Unfortunately, most people don't use LinkedIn to grow their business because they use it as a digital resume.
It's time to change that.
Social selling is the intersection between sales and content
The process I'm going to show you is built off the back of LinkedIn's Social Selling Index.
But what is LinkedIn Social Selling?
LinkedIn social selling is the process of using LinkedIn to connect with potential customers and build relationships with them. This includes reaching out to potential clients, sharing valuable content, and engaging with their posts and updates.
The goal of LinkedIn social selling is to establish yourself as a thought leader in your industry and build trust with potential customers. By consistently providing valuable insights and information, you can position yourself as an expert in your field and establish yourself as a trusted resource for potential clients.
The benefits of this system are:
- Increased visibility: LinkedIn is a platform specifically designed for professionals, so it's a great place to showcase your expertise and connect with potential clients. By regularly posting updates and engaging with others on the platform, you can increase your visibility and reach a wider audience.
- Lead generation: LinkedIn is a great place to find potential customers and generate leads. By using the platform's advanced search and targeting capabilities, you can find and connect with people who are likely to be interested in your products or services.
- Relationship building: LinkedIn is a great place to build relationships with potential customers. By regularly engaging with their updates and sharing valuable content, you can establish yourself as a trusted resource and build a rapport with potential clients.
- Improved sales performance: By using LinkedIn for social selling, you can improve your sales performance by building relationships with potential customers and positioning yourself as a thought leader in your industry. This can lead to more sales and a stronger customer base.
Now that you understand the benefits of LinkedIn social selling, let's explore some strategies for using the platform to connect with potential customers and build relationships.
Step 1: Optimize your profile
Your LinkedIn profile can either be used as your online resume or as a business-building profile, so it's important to make sure it accurately reflects your skills and expertise based on your intentions. Include a professional headshot, a detailed summary of your experience and skills, and links to your website.
Step 2: Connect with potential customers
LinkedIn allows you to search for and connect with potential customers based on various criteria such as industry, job title, location, and more. Use the platform's advanced search and targeting capabilities to find and connect with people who are likely to be interested in your products or services.
Step 3: Share valuable content
One of the best ways to establish yourself as a thought leader on LinkedIn is by consistently sharing valuable content. This could include blog posts, articles, videos, or other types of content that provide valuable insights or information to your audience.
Step 4: Engage with others' content
In addition to sharing your own content, it's important to also engage with the content of others. This can help you build relationships with potential customers and establish yourself as a trusted resource. You'll also start to "steal" their audience over time.
Step 5: Use LinkedIn's sales tools
LinkedIn has a number of sales tools that can help you streamline your social selling efforts. For example, LinkedIn Sales Navigator allows you to search for and connect with potential customers, track and message them. An incredibly powerful tool.
You would have noticed by now that one of the key elements of LinkedIn social selling is building relationships with potential customers. By taking the time to connect with potential customers and engage with them on a personal level, anyone can build trust and establish themselves as a trusted resource and partner.
This will ultimately lead to increased sales and long-term business relationships. I've seen this with my own business and for those I consult for, once you've started to employ this strategy you'll start to harvest all the benefits of taking LinkedIn seriously.
But this takes time to see results. To be successful with LinkedIn social selling, you'll need to be active and engaged on the platform. This includes regularly posting and sharing valuable content, participating in LinkedIn groups, and engaging with potential customers. It's also important to be authentic and transparent in all interactions, as building trust and credibility is crucial for success in LinkedIn social selling.
In conclusion, LinkedIn social selling is a powerful tool for anyone looking to reach a targeted and specific audience, establish themselves as thought leaders and industry experts, stay top-of-mind with potential customers, and identify new leads and opportunities.
By building relationships and being active and engaged on LinkedIn, you can drive sales and build long-term business relationships.
Who doesn't want to be social selling in 2023?