When I have conversations with my clients, the most common problem is finding the right strategy for writing content that sells.
It's hard to be consistent and write for months or years on end.
But the best results go to those who consistently push toward building relationships and creating quality content.
The rest will naturally come, focusing too early on the likes, comments and follower counts can be detrimental to your own growth.
So here's the social selling strategy I use:
1) Inbound Strategy
I realised early on that my profile would be the best lead-generation tool.
So many people pour thousands of dollars into building a website only to have little traffic or benefit from it.
The best alternative is a LinkedIn profile. It has the audience and traffic potential, is mostly free (some features are behind a paywall), and can help you build your brand organically.
Don't sleep on the benefits of an optimised profile that builds credibility and opens up new opportunities for you.
2) Content Strategy
Creating content that sells for me is the core pillar of my sales strategy.
Social selling content is content that shares your expertise, knowledge, value, experiences and stories.
Don't make the mistake of trying to hardcore sell on LinkedIn, you'll easily alienate your audience. The art is showing your expertise and building trust so that your ideal customer contacts you for your services.
You may not believe it works, but the results my clients and I have experienced prove that social selling is incredibly effective.
The hard part is getting it right, but my best advice is to start producing content and learn from there.
3) Outbound Strategy
An optimised profile and a social selling content strategy are incredibly effective together. To bring it all together and maximise your possible opportunity, you need to outbound.
This involves connecting with your ideal customer, sending InMails, commenting on posts, liking other's content and being present.
This will increase the number of profile views (Step 1), which in turn will mean more content views (Step 2), and this will build trust with your ideal customer without you ever saying a single word to them.
4) Practical Sales
The above three steps are important, but the results are lost if you aren't consistent for at least 3 months.
Salesmen and farmers alike know that the effort they put in today will only be rewarded in a few months from now. Patience, maintenance and consistency are essential for this social selling strategy to work.
So in summary:
1) Inbound strategy
2) Content strategy
3) Outbound strategy
4) Practical sales
What's stopping you from socially selling?